The first steps of pharmaceutical companies and retailers after the lockdown in Kazakhstan.
Pharmaceutical companies stood their ground and continued to work on their original strategies. March sales rose 5% −10%, but are expected to decline in April and may. The surge in the popularity of over-the-counter drugs has led to the strengthening of the role of advertising on the Internet and loyalty support.
The retail industry has taken up accelerated hiring of new employees, as many people remained outside the city, without the right to enter. The activity of public relations departments has increased, as there is an urgent need to process complaints and consumer requests faster.
Non-food retail began to show readiness for non-standard solutions: Sulpak now sells electronics through Magnum. Sportmaster sees an opportunity to speed up the process of implementing online trading.
In General, many managers note the need for communication skills. The rapid transition to online meetings and increasing stress levels require maintaining the motivation of the first line of managers and functional divisions. If earlier the focus was on debugging operational processes, today there is a need for coaching.